At that time, Apple is in distress with falling market share. The stock price is the lowest for 12 years. On September 16, Jobs is proposed as the interim chief executive office.

Before long, Jobs started to implement his strategy. On May 7, 1998, the first iMac was released. It never appeared second to the first Apple computer on the design and business level. It’s both a computer and a monitor. It’s successfully launched in August, 1998 and Apple grew back. The success should be attributed to the industrial design.

There are several vital points contained in the iMac tale.

It’s the design of product that saves the apple. Just like the sunglasses mp3 player wins its popularity with its different design. According to the changes of the stock price, the price got to rise after the iMac was launched.

The existed team makes the innovative design. The unique products including the early iMac and later iPod rally the achievement. The key design team is the existed team which serves the company now. They get seniority even over Jobs.

The eye of the management makes the perfect. It’s not vital whether you have the genius worker. If the management is small-sighted, the potential workers will also be wasted.

Maintain the momentum and keep the strong development. The simple success of iMac can’t save Apple. The following upgraded measures after iMac make sense. And then generations of new products are produced. From the earliest semitransparent design of iMac to the Power Mac G4 Cube, iMacG4 and even the iMacG5, the new elements are always contained.

The failure is unavoidable. You may forget the failure with the huge success. In July, 2000, apple released Power Mac G4 cube which may be the most perfect computer in the history. But, it’s not qualified for the daily use. You desk would look disorganized. It’s out of harmony with the perfect design.

Meanwhile, to pursue the mute effect, it uses the convection cooling system. As the flat case bore books or paper, the hot air can’t be emitted. It turned to be terrible result due to the performance problem and the price.

The failure is the key of success. Jobs would never gain the fantastic achievements if Jobs doesn’t venture. The risk is always there, but we should try to low it.

The industrial design and user interaction design. After the innovating of basic functions is completed, the technology of personal computer and graphical user interface continues to mature. The industrial designers know that the “man-computer exchange” can be achieved as the mouse, keyboard and monitor are available. In the same manner, they know that their system can be operated on the platform of any companies no matter how is the industrial design…

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